Brief:

Representing an emotion through a graphic sign, it must be a symbol does not have to be an illustration. The symbol must not be accompanied by any signs or words that express the emotion chosen. The symbol must suffice to communicate everything. To achieve this, it is necessary to face different preparation phases (which help the most complete realization of the project), namely: Mind Map (exploration and research) Moodboard (style and feeling associations) Manual Sketches (manual sketches on the symbol) The emotion to choose will be between: Anger, fear, hope, joy, happiness, envy, jealousy, remorse, love, shame.

Mind Map:

MoodBoard:

Anger is a reaction, triggered by an event coming from a lot of inputs, it triggers an event, good or bad that involves both yourself and contaminates everything around it. Anger as for animals makes us unpredictable, it causes something to lose for those who are affected, to the point of changing us for a short time or for a long time making us fragile in some ways but strong for others, able to do extraordinary things. [running Man] All this if it lasts over time can be channeled, it can be induced on other fields, so the desire to dare, to turn this emotion on another, on one of our goals, on our realization. [elephant] All this makes us want to design, to get involved, and with determination and passion everything can change as we please, all walls are torn down, the grit together with anger changes from the depths making us different, with an immense rage inside, with a great desire to express itself and to channel all this into daily life, making us grow more and more; Just like it happened in Greece in 304 a.C. on the island of Rhodes in Greece, which was an invasion by Demetrius, son of Alexander the Great, the inhabitants of Rhodesia protected their island from the invasion of 40,000 men and for the victory a colossal statue of the god Helios was erected. their protector. In everyday life we have examples of this kind, just think of Niki Lauda for example, genius of formula 1 that his entire career has been full of adversity and despite a bad event he continued with his determination and anger to compete, or to change the example we speak of Zombie Boy, who through his characteristic life choice has been able to show the whole world that being different can lead to positive outcomes, and finally, why not talk about the animal that is a symbol of power, of grit, of rage and its power, the [rhinoceros]! These cases lead us to a single solution, that anger is something colossal, something that if channeled and structured can transform us and make us bigger, more powerful, full of anger but also magnanimous towards those around us and protracted towards the sky, symbol of inner and outer progress (realization). The god Helios (Helios) depicted on the island of Rhodes in Greece fully embodies a perennial imprint of what anger can achieve.

Some sketches

Final logo

Patterns:

 

 

Compositions:

(this is an abstract from the complete book)

Skills: Branding | Date: 15 February 2017